1. •Branding: Incorporating Social Media into the  
          Marketing Mix
   

2. •Marketing Plan and Financial Analysis to Bring the
          PoppyProp(TM) to Market
   

3. •Business Plan for CompleteTrader.com, Inc.
   

4. •E-Commerce Security and Online Marketing
          Communications
   

5. •Issues in E-Commerce and Online Service
   

6. •B2B E-Commerce
   

7. •Integrative Business Policy Summary: Southwest
          Airlines
   

8. •Managing Workforce Diversity
   

9. •The Many Facets of Job Satisfaction
   

10. •Employee Motivation and Pay Plans
    

11. •Principles of Character and Leadership
    

12. •Leadership and Power: Informal vs. Formal Power
           Structures and their Effects of Leadership
    

13. •Conflict and Negotiation
    

14. •Organizational Behavior Comparative Analysis:
           Southwest Airlines and Jet Blue
    

Statistical Areas of Knowledge

1. •Correlation and Regression Analysis
   

2. •Non-parametric Testing
   

3. •One-Factor Analysis of Variance
   

4. •T-tests
   

5. •Descriptive Statistics and Graphical Analysis