Resume

Objective

Develop and direct strategic marketing plans to meet corporate objectives. Plan and manage implementation of advertising, branding and promotional campaigns including online, social media, broadcast, print and direct mail. Monitor and evaluate competitor positioning to anticipate and plan for strategic adjustments.

Professional Summary

Visionary creative and entrepreneurial spirit with over 20 years experience with strategic market planning, implementation and business development. Highly effective manager and motivational leader for team-based projects. Published author and polished speaker with exemplary presentation and persuasive skills. Flawless event planner.

• Developing a comprehensive marketing plan to revitalize and rebrand Dayton, Ohio.
• Wrote extensive research papers and presented lectures demystifiying the proper use of social media in the marketing mix, evaluating population changes and customer value shifts in the US population and their implications to strategic market positioning and branding.
• Developed and spearheaded implementation of business and marketing plan that generated $250,000 in first year revenues as Vice President and Co-Founder of CompleteTrader.com, Inc.
• Increased paid memberships and sales by 500% as Owner of Jazzercise Fitness Center.
• Spearheaded the creation of the strategic planning process as Business Planning and Marketing Research Manager at Kettering Medical Center.

Education

PhD Student, Marketing, Northcentral University
Prescott, AZ
April 2009-present

Dissertation Topic
This exploratory research seeks to analyze the social media phenomena through a cultural lens. The purpose of the phenomenological study is to understand the impact of social media with purchasing decisions for professional African-American women, specifically addressing whether traditional marketing ideals appeal to, and influence, this group and translate into similar use and results with social media.

Experience

Open Enrollment Manager, Workforce Development at Sinclair Community College
Dayton, OH
January 2011-September 2011

• Marketed continuing education programs for business, information technology, and manufacturing professionals by working in conjunction with local and national experts to create and develop appropriate class content.
• Marketing efforts resulted in 85% of all classes offering being profitably launched. This was an increase of 30% from previous class offering statistics. These efforts include:
  • Creating and implementing a comprehensive social media marketing strategy to fully leverage unique facets of Facebook, Twitter and LinkedIn
  • Revising and polishing established course descriptions while developing creative copy for new courses.
• Created master calendar of classes to establish target dates for basic, skeleton class schedule as precursor to developing quarterly print catalog
• Streamlined and organized process for scheduling classes and generating monthly financial reports

Owner and Franchisee, Jazzercise Fitness Center
Kettering, OH
May 1993-present (concurrent position with other professional activities and positions)

• Increased paid memberships and sales by 500% through development and execution of comprehensive marketing plans, promotional activities and public relations drives.
• Mastermind behind in-house promotions that maintain customer retention rate of 80%.
• Trained and mentored over 50 instructors and business owners across the U.S.
• Planned and managed execution of large scale health and fitness fairs that included live radio broadcasts, internet and traditional advertising, and vendor and sponsor attainment.
• Main speaker for fitness, wellness and nutritional seminars.
• Served as master of ceremonies and/or warm-up leader for local 5K Races including: Derby Day Dash, Race for a Change, Lou Cox Memorial, Ghosts and Goblins, Carol Wolffe Memorial, No Buts, and Sneakers to Stilettos among many others.

Director, Business Development, Your Company Collection
Miamisburg, OH
March 2007-March 2009

• Doubled existing customer base for full-service promotional products company within 18 months. Clients included University of Cincinnati, Ohio State University, Wright Patterson Air Force Base among others.
• Increased company’s annual sales volume by approximately $200,000.
• Discovered and spearheaded implementation of innovative e-commerce platform to seamlessly tie vendor databases with existing online company store product. Resulting automation of real-time price and inventory adjustments projected to save the company almost 30% in resource consumption.
• Nominated for 2008 Greater Dayton Advertising Association’s Mercury Awards for Best Ad Specialty Rep. This was the first year as GDAA member and first nomination.

Vice President, Marketing and Co-Founder, CompleteTrader.com, Inc.
Dayton, Ohio
February 1998-October 2003

• Visionary behind design, execution and marketing of pure-play Internet company that provided proprietary stock and option indicators to subscribers. Site had over 1000 registered users in less than one year after launch. First year revenues totaled approximately $250,000.
• As an early innovator, created comprehensive marketing plan focusing on Internet-based promotional options at the beginning of the consumer Internet era.
• Co-author of “The Beginner’s Guide to Becoming a CompleteTrader”. Sold thousands of copies on Amazon.com; book is still being sold today.

Business Planning & Marketing Research Manager, Kettering Medical Center
Dayton, Ohio
1995-1998

• Spearheaded the creation of the strategic planning process and its implementation for the newly realigned matrix-based organization.
• Developed comprehensive marketing plans to determine specific service needs across 9-county area, evaluate potential competitive threats and establish strategic alternatives to expand and strengthen market presence and dominance.
• Analyzed demographic, psychographic and financial data to present Service Line Leaders with strategically critical evaluations that assisted with their individual business plan development.
  

Independent Contractor, Kunkel and Associates
Dayton, OH
1993 - 1995

• Provided management consulting services with emphasis on strategic planning, marketing research and demographic analysis for clients in the health care industry.

Graduate Assistant, Wright State University
Fairborn, OH
1991-1993

• Key player with establishing, opening and managing the Center for Small Business Assistance, a local branch of the national Small Business Administration.
• Business Counselor for Center for Small Business Assistance providing entrepreneurs and small businesses with guidance on business plan development, loan and financing options, market plan development and referrals for other business-related issues.